10 skills that are essential for working with Google Analytics:
Understanding of Web Analytics: Understanding the fundamentals of web analytics such as website traffic, user behavior, and conversion tracking.
Familiarity with Google Analytics Interface: Familiarity with the Google Analytics interface, including navigation, reports, and data analysis.
Analytical skills: Ability to interpret and analyze data to identify trends, patterns, and insights.
Knowledge of Key Metrics: Knowledge of key metrics such as bounce rate, conversion rate, and average session duration.
Goal setting: Ability to set and track goals using Google Analytics to monitor the effectiveness of campaigns and optimize performance.
Understanding of attribution models: Understanding of the different attribution models available within Google Analytics to track marketing performance across channels.
Technical skills: Familiarity with HTML, JavaScript, and other web technologies to implement tracking code and customize data collection.
Communication skills: Ability to communicate findings and insights clearly and effectively to stakeholders, including non-technical audiences.
Project management: Ability to manage multiple projects simultaneously and meet deadlines.
Continuous learning: Willingness to continuously learn and stay up-to-date with the latest trends and best practices in web analytics and digital marketing.
