SEM ( Search Engine Marketing) can be divided into two very different categories: there is organic and there us paid. Both of these search engine marketing efforts are as important as they are different.
- Pay-Per-Click: PPC stands for pay-per-click, a version of web marketing in which marketers pay a fee each time among their ads is clicked. Basically, it’s a way of getting sees to your website, as opposed to attempting to “make” those brows through organically. Online search engine marketing is among the most popular kinds of PPC.
- Organic: Organic SEO (organic Search Engine Optimization) describes the methodology used to acquire a high positioning (or ranking) on an internet search engine results web page like Google, Bing or Yahoo and other indexes. Each search algorithm-driven outcomes on a given search engine are widely different but all have some core factors that need to be fulfilled for proper placement in search engines..