The 5 key aspects of digital marketing are

  1. Search Engine Optimization (SEO): SEO involves optimizing a website and its content to improve its ranking on search engine results pages (SERPs). This includes on-page optimization, such as optimizing meta tags and headings, as well as off-page optimization, such as building high-quality backlinks.
  2. Pay-Per-Click Advertising (PPC): PPC advertising involves creating targeted ads that appear at the top of search engine results pages or on other websites. Advertisers pay each time a user clicks on one of their ads, hence the name “pay-per-click.”
  3. Pay-Per-Click Advertising (PPC): Content marketing involves creating and sharing valuable, relevant, and engaging content to attract and retain a specific target audience. This can include blog posts, articles, videos, infographics, and more.
  4. Social Media Marketing: Social media marketing involves creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to build brand awareness, engage with customers, and drive traffic to a website.
  5. Email Marketing: Email marketing involves using email to communicate with customers and potential customers, promoting products or services, and building relationships. This can include newsletters, promotional emails, and other types of email communication.

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