There are definitely more than four (4) SEO best practices that can help improve a website’s visibility and rankings in search engine results pages. Here are four of the most important ones:

1. Content quality and relevance: Producing high-quality, relevant, and unique content is one of the most important SEO best practices. Search engines strive to provide their users with the most relevant and valuable results, and websites that offer high-quality content are more likely to rank well in search results.
2. Keyword research and optimization: Conducting keyword research and optimizing website content and metadata (titles, descriptions, headers, etc.) for relevant keywords is another important SEO best practice. Keyword optimization can help search engines understand the content and context of a website, and can help the website rank higher in search results for those keywords.
3. Website structure and user experience: A well-structured website that is easy to navigate and provides a good user experience can help improve SEO. This includes optimizing website architecture, navigation, page load speed, and mobile-friendliness. A good user experience can help keep users engaged and improve bounce rates, which can in turn improve rankings.
4. Link building and authority: Building high-quality backlinks from authoritative websites is another important SEO best practice. Backlinks are essentially “votes” of confidence in a website’s authority and relevance, and search engines take them into consideration when ranking websites. However, it’s important to focus on building high-quality links from relevant and authoritative websites, rather than engaging in link schemes or other unethical practices that can negatively impact SEO.

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These are just a few of the most important SEO best practices. SEO is a complex and ever-changing field, and the best strategies will depend on the specific goals and challenges of the website in question. It’s always a good idea to work with an experienced SEO professional to develop a tailored strategy for your website.