- Structured data is a standardized format of providing information about a web page in a way that is easily understandable by search engines.
- Structured data markup provides context to search engines about the content of a web page, including its type, purpose, and relationship to other content on the web.
- This, in turn, can help improve a site’s SEO in several ways:
Structured data: Structured data is a way to help search engines understand the content on your site.
Technical SEO includes implementing structured data markup to provide additional information about your content, such as reviews, recipes, and events.
- Enhanced Search Results: Structured data can help search engines to create rich snippets, which are more informative and visually appealing search results that include additional information about the web page. Rich snippets can increase click-through rates and drive more traffic to the website.
- Improved Understanding of Content: By using structured data, search engines can better understand the content of a web page, including its type, purpose, and relationship to other content on the web. This can help search engines to more accurately index and rank web pages based on their relevance to specific search queries.
- Increased Visibility: Structured data can also help increase the visibility of a website in search results by enabling it to appear in specific types of search results, such as Google’s Knowledge Graph, Local Search, and other specialized search features.
- Better User Experience: Structured data can also help improve the user experience of a website by enabling search engines to display more relevant and useful information in search results, such as reviews, ratings, and product information.
Using structured data markup is considered SEO Best Practices.
The structured data allows websites to give keyword signals that help search engines to better understand and interpret their content, which can ultimately lead to improved visibility, increased traffic, and better user engagement.