The core pillars of search engine optimization (SEO) are:

1. On-Page Optimization: On-page optimization refers to the process of optimizing individual pages on a website to improve their visibility in search engine results. This includes optimizing the content of the page (such as the use of keywords, headers, and meta descriptions), optimizing the page’s structure and layout, and ensuring that the page is mobile-friendly and loads quickly.
2. Off-Page Optimization: Off-page optimization refers to the process of improving a website’s visibility in search engine results by building high-quality backlinks from other websites. This includes creating high-quality content that other websites will want to link to, and actively promoting the website and its content through social media and other channels.
3. Technical Optimization: Technical optimization refers to the process of optimizing a website’s technical infrastructure to ensure that it is easily crawlable and indexable by search engines. This includes optimizing the website’s architecture and code, improving page speed and load times, and ensuring that the website is accessible to users with disabilities.
4. User Experience: User experience refers to the overall experience that a user has when interacting with a website. This includes factors such as page speed, mobile-friendliness, ease of navigation, and the relevance and usefulness of the content.
5. Content Optimization: Content optimization refers to the process of creating and optimizing high-quality content that is relevant to the target audience and provides value to users. This includes conducting keyword research to identify relevant topics and search terms, and creating content that is engaging, informative, and easy to read.