What Is Search Marketing (SEM)?

Search marketing is the process of acquiring traffic and presence from search engines through both paid and unpaid efforts.
Browse Marketing encompasses:

  • SEO: Earning traffic through overdue or totally free listings
  • SEM: Buying traffic through paid search listings

    Initially called online search engine marketing

  • the much shorter phrase “search marketing” is now frequently used as the umbrella term for SEO and SEM.
  • The longer expression “search engine marketing”– or SEM– is now typically utilized to describe paid search activities.

Yes, we know that can be confusing– however that’s how things have actually evolved. Our short article, Does SEM = SEO + CPC Still Add Up? explains the evolution in more depth.

If you want to learn more about either SEO or SEM, see search engine land guides listed below:

What Is SEM & Paid Search Marketing

What Is SEO/ Search Engine Optimization?

Browse Marketing Advice At Search Engine Land. At Search Engine Land, they release search marketing news stories daily, in addition to frequent in-the-trenches recommendations, ideas and methods from our professional contributors. Listed below, you’ll discover connect to our latest stories on search marketing:

All Search Marketing Principles and be found on the internet.
How To Guides: SEO
The best ways to Guides: PPC
SEM Library Archives is an area of Search Engine Land that offers a collection of all stories we’ve composed on the topic of SEM. We also have subcategories, including:

Search Marketing Landing Pages
Browse Marketing Local Search Marketing
SEO & SEM Tools is another area of Search Engine Land with a collection of stories we’ve discussed search marketing tools. It includes these subtopics:

SEM Industry is an area of Search Engine Land that focuses not on search marketing recommendations however rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

More Search Marketing Resources

For instructional search, social and digital marketing workshops and sessions, participate in among our NJ SEO PRO: Search Marketing Consultations. Search Engine Professionals will research your competitors Digital Marketing Program as well as their SEM Program.