How to select an SEO company
This is tough and does require some groundwork on your part. Does the freelancer or firm have a good reputation and positive reviews?
Do some digging, and don’t take things at stated value.
- Who is the owner of a business?
- Who are the SEO specialists?
- Are they understood and respected in the industry?
The following questions can provide a great starting indicate generate a conversation with possible SEO business. Definitely, comprehending these questions and possible answers make you a more educated buyer and as such will help guarantee your SEO business!
1. How will you improve our SEO?
This is purposely an open question. You are attempting to get a feel for the technique that the SEO business will follow. We would like to see reference of technical audits and fixes, on-page optimization, local SEO, page speed optimization, mobile optimization, content optimization, keyword research and probably some type of link and authority building.
2. What kind of SEO work do you specialize in?
SEO has many moving parts. Technical. Local. National. Organic. Material. Links and authority. Many smaller sized agencies focus just on small parts, so ask the question to be sure this agency is an excellent fit for your requirements.
3. What particular jobs will you deal with each month?
We would anticipate the agency to detail a preliminary three-month process that involves technical audits and repairs, on-page optimization, content development, content optimization and link structure.
4. What methods do you utilize to construct links and authority for a site?
This is a crucial concern. We are looking for an understanding of how the web and page rank works. We want natural links. Generally, we would want to see some kind of content produced (or promoted) to build links to a material piece. Some form of guest posts for direct exposure. Possibly some digital PR.
We do not wish to see mention of link farms, personal blog site network (PBN) sites, dropped domains and so forth. We actually want to ask the business if all links will abide by exactly what Google considers appropriate (i.e., no link plans).
5. Do you adhere to all of Google’s Webmaster Guidelines?
Leading on from link plans, we can ask about Google’s Webmaster Guidelines. Once again, this shows you are an informed buyer, and numerous a low-quality company will run a mile when you ask this question (which is exactly what you desire).
6. Can you supply case studies or examples of similar business you have assisted?
It is always good to get some examples of comparable business that the business has actually helped. You desire an example of how the supplier took someone (preferably in a comparable market) from the position you remain in now to a position of strength.
7. What metrics do you determine to track development?
You would like to know which metrics the business will utilize to track success. Keyword rankings are the standard here, but preferably, we want to see a more robust set of SEO KPIs. For small company SEO, you likely cannot anticipate excessively, but I love total natural search traffic– the overall number of pages receiving organic search traffic.
8. Do you have agreements or a minimum term?
You certainly don’t desire long contracts for unproven suppliers. If there are contracts, then you desire a get-out provision after three months, when you will have a much better measure of the business.
9. How & what will you report to us each month?
The quality of reporting will depend upon the spending plan to some extent, but you will be desiring reports on the exposure of tracked keywords, enhancements in outcomes for tracked keywords, work completed (including all links) and work planned for next month.
10. How often do you examine progress?
Here we need to know what will be reviewed, when. After six months with a great provider, you will likely be in a far improved position. Thus, you wish to know how the method will alter. I would be trying to find either three-monthly or six-monthly reviews here.