A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.

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All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.

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SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important?

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