A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests.

At this point, our webmaster console will alert you to manual webspam actions that will directly affect your site. We’ve recently rolled out better visibility on website security issues, including radically improved resources for hacked site help. We’ve also improved the backlinks that we show to publishers and site owners. Along the way, we’ve also created a website that explains how search works, and Google has done dozens of “office hours” hangouts for websites. And we’re just about to hit 15 million views on ~500 different webmaster videos.

So here’s my question: what would you like to see from Webmaster Tools (or the larger team) in 2014? I’ll throw out a few ideas below, but please leave suggestions in the comments. Bear in mind that I’m not promising we’ll do any of these–this is just to get your mental juices going.

Some things that I could imagine people wanting:

  • Make it easier/faster to claim authorship or do authorship markup.
  • Improved reporting of spam, bugs, errors, or issues. Maybe people who do very good spam reports could be “deputized” so their future spam reports would be fast-tracked. Or perhaps a karma, cred, or peer-based system could bubble up the most important issues, bad search results, etc.
  • Option to download the web pages that Google has seen from your site, in case a catastrophe like a hard drive failure or a virus takes down your entire website.
  • Checklists or help for new businesses that are just starting out.
  • Periodic reports with advice on improving areas like mobile or page speed.
  • Send Google “fat pings” of content before publishing it on the web, to make it easier for Google to tell where content appeared first on the web.
  • Better tools for detecting or reporting duplicate content or scrapers.
  • Show pages that don’t validate.
  • Show the source pages that link to your 404 pages, so you can contact other sites and ask if they want to fix their broken links.
  • Or almost as nice: tell the pages on your website that lead to 404s or broken links, so that site owners can fix their own broken links.
  • Better or faster bulk url removal (maybe pages that match a specific phrase?).
  • Refreshing the existing data in Webmaster Tools faster or better.
  • Improve robots.txt checker to handle even longer files.
  • Ways for site owners to tell us more about their site: anything from country-level data to language to authorship to what content management system (CMS) you use on different parts of the site. That might help Google improve how it crawls different parts of a domain.

To be clear, this is just some personal brainstorming–I’m not saying that the Webmaster Tools team will work on any of these. What I’d really like to hear is what you would like to see in 2014, either in Webmaster Tools or from the larger team that works with webmasters and site owners.

NJ SEO Pro

New Jersey Internet Marketing

Internet Marketing in New Jersey allows your Local New Jersey Business to rank above your competitors.  Each business has its own needs and getting the best Website Design in New Jersey for your business can be a simple process when working with us. We build WordPress, WIX, and BigCommerce Websites and create custom online campaigns tailored for your business.

We have a holistic view of online marketing and can offer you a mix, of  Website Design Services in New Jersey, Website Copywriting, Search Engine Optimization, Pay-Per-Click Advertising (PPC), Search Engine Marketing (SEM),

Ay NJ SEO Pros we pride ourselves on being able to identify the customer’s needs and matching it with the best solution. If you need a WordPress website that will handle millions of visitors and Rank Number One in your selected category space – we can provide you with a great solution within your budget.

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NJ-SEO-New-Jersey

WIX Websites Offer Great Marketing Features

A WIX website is a great solution for any company or restaurant that needs to get up and running fast and are on a budget. Wix Websites offer a ton of great features but they are on a budget. Wix offers some great options and NJ SEO Pros can build you a great WIX Website that will suit your needs perfectly.

Some companies can be as easy as sharing a new Vehicle or Specialty Vehicle Delivery.  Increase your qualified leads and on-boarding of strategic partners.

Connecting with your customer base can be difficult wherever you are: but when you are in the tri-state area – especially New York or Jersey it can be exceptionally difficult.

At NJ SEO Professionals Use many tactics to reach your target audience. Our team of Search Engine Marketing Strategists uses several of the following methodologies to reach your target audience and in many cases all of them working together.

  • Pay-Per-Click Advertising (PPC)
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Social Media Marketing
  • Web Design – Search Engine Optimized Design

Maximizing Your Website’s Content and Reach

Among one of the most efficient methods to obtain your website’s web pages to place greater in online search engine results is by including initial message to every web page. Google creeps and also indexes each web page independently, as well as rates web pages greater based upon their importance to particular keywords.<br />
We suggest that you develop initial, natural web content for every web page of your website. This web content ought to include your web page’s keywords in an all-natural, spontaneous means. As an example, if you have a vehicle service center, your homepage’s keywords might consist of “automobile repair work “, “expert technician”, “trusted technician”, “full vehicle solution”, …<br />
Online search engine goal to recognize your website visitors’ intent as well as supply one of the most appropriate outcomes according to the keywords that they have actually gone into. We suggest creating material that responds to preferred inquiries connected to your primary key phrases. It’s a terrific method to attract site visitors to your website while verifying to search engines that your website has worth as well as ought to rate greater for the keywords that your website visitors get in.<br />

Search Engine Optimization that Works!

You can bring in much more website visitors as well as obtain even more website traffic to your website by routinely producing fresh web content for your website. Think about preserving a blog site and also Frequently asked questions web page, or including an endorsements web page and also various other websites visitor-generated material, such as a discussion forum. You can include various other abundant web content, such as video clip or sound clips, that maintains website visitors involved and also on your website for longe

Understand Conversion Rate Optimization

The Terms and metrics You Need to Know
You understand a conversion is when a site visitor performs the action you want (i.e. opting-in on a landing page, purchasing item, etc.) and your conversion rate is the percentage of users that transform out of the overall traffic sent to that page.

Now, let’s take a look at a few other metrics that pertain to CRO:

Bounce Rate

Whenever someone goes to a page on your site and right away clicks “back” to leave, that’s referred to as a bounce. Your Bounce Rate is the percentage of visitors who click away within a couple of seconds of landing on that particular page.

Because a high Bounce Rate indicates people aren’t seeing what they’re looking for and you need to make some changes, this is an essential metric. Discover how here.

Exit Rate

Your Exit Rate resembles the Bounce Rate, except it determines the portion of individuals who leave your website entirely from a specific page.

An interested user will tend to jump around various pages on your website until they find exactly what they’re looking for or they find a reason to leave. A page with a high exit rate shows that something about that page is sending individuals away from your website.

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Average Time on Site

Engagement is very important to keep track of and the Average Time on Site is a metric that indicates for how long, on average, individuals are exploring your site.

Generally speaking, the higher your Average Time on Site is, the more interesting your content is.

Average Page Views

Typical Page Views is another metric that procedures engagement by showing the number of pages, typically, a user sees before they leave your site.

In general, Average Page Views shows one of two things:

  • The user is engaged and wants to see increasingly more of your material
  • The user is engaged, however, cannot quite find what they’re looking for

 

Typically a high Average Page Views is good, unless it associates with low conversions. Seeing this might show that individuals aren’t being directed on a clear course towards conversion.

There are lots of other metrics to consider aside from those noted above, but for now, these are all you need to stress over.

Now, let’s briefly talk about the key terms and ideas used in CRO.

Call-to-Action (CTA).

A Call-to-Action is precisely what it sounds like– a statement informing the user what action to perform. A conversion in this context is the outcome of a user performing the action following the CTA.

Examples of CTAs include a “Download” button on a demo page, “Buy Now” on a product page, or other button or link that directs the user to perform a particular action.

Required assistance boosting conversions on your CTAs? We’ll dive deeper into this here, but you can also discover more in this complimentary guide.

Conversion Funnel.
A Conversion Funnel is a course you produce to assist web visitors to a conversion.

For instance, if a visitor arrive on your homepage and clicks through a CTA to your product description page, then clicks a CTA to visit the pricing page where they include your item to their cart and are directed to the checkout page.

A lot of websites will have several Conversion Funnels, with several paths leading to the very same offer, as well as courses leading to others such as a newsletter opt-in or purchase.

A/B Testing.

Referred to as Split Testing, A/B Testing is when you evaluate two variations of a page element versus each other to see which performs much better.

For example, if you wished to check a heading on a landing page, you would send half of your traffic to the original page (A) and the other half of your traffic to an alternate page with the new heading (B) and compare the results. After discovering a winner, you could then run another test with your new headline as the default and an alternate heading as the rival.

A/B Testing is commonly utilized to improve headlines, page structure, button colors, CTA copy, and practically anything else. Software applications like HubSpot and Optimizely can assist you perform this.

Multivariate Testing (MVT).

MVT is an innovative version of A/B Testing where you check multiple variations of various page aspects simultaneously. You can check several elements and multiple combinations of different aspects to determine the ideal mix of the ideal variations.