When deciding on an online marketing mix, You might decide to invest evenly across Earned, Owned, and Paid Media or you may choose to stack your efforts in one area that yields the very best outcomes with your audience. Just focusing on SEO or Product Awareness may draw in attention but may leave out fundamental kinks in your sales funnel or marketing mix.
It can be a challenge to discover that fragile balance. Excessive attention at the top of the funnel may exhaust your spending budget, leaving you with too large of an audience that you don’t have the budget or resources to move down your funnel. No attention at the top of the funnel and you’re curious why your sales are uninspired.