In the Search Engine Marketing world, being ranked on the very first page isn’t good enough anymore. Getting the attention of the user is just the first step. once the customer gets to your landing pages it is good to understand the motivation of their journey.
Targeting audiences based on intent
Billions of people all over the world turn to search engines to find answers for their needs, big and small. We search because we need something. I’ll show you how understanding the intent of a searcher creates opportunity at every stage of the buying process.
The first stage is awareness, when someone knows that they need something. We have access to information at our fingertips, and we an get answers at any time.
Google calls this the zero moment of truth