What Is Search Engine Marketing?

What is Search Engine Marketing?

Search marketing is the process of getting traffic and site usage from search engines through both paid and creating engaging in quality content that attracts users.

Search Marketing encompasses:

  • SEO: Earning traffic through unpaid or totally free listings.
  • SEM: Buying traffic through paid search listings
  • Originally called “online search engine marketing,” the much shorter phrase “search marketing” is now often utilized as the umbrella term for SEO and SEM. The longer expression “search engine marketing”– or SEM– is now normally utilized to explain paid search activities.

Yes, we understand that Search Engine Marketing can be confusing– however that’s how things have evolved. Our post, Does SEM = SEO + CPC Still Add Up? explains the evolution in more depth.

If you wish to learn more about either SEO or SEM, see online search engine land guides listed below:

  • What Is SEM & Paid Search Marketing?
  • What Is SEO/ Search Engine Optimization?
  • Search Engine Marketing with a NJ¬†SEO Professional
  • Search Marketing Advice from NJ SEO Professionals¬†
    At NJ Search Engine Professionals, we publish search marketing newspaper article daily, in addition to regular in-the-trenches recommendations, pointers and methods from our expert factors. Listed below, you’ll find connected to our newest stories on search marketing:

All Search Engine Marketing Principles and be discovered on the internet.

Search Engine Marketing in New Jersey

SEM Library Archives is an area of Search Engine Land that offers a collection of all stories we’ve written on the subject of SEM. We also have subcategories, including:

Review Search Engine Marketing Landing Pages

Search Marketing Local Search Marketing
SEO & SEM Tools is another location of Search Engine Land with a collection of stories we’ve blogged about search marketing tools. It includes these subtopics:

SEM Industry is an area of Search Engine Land that focuses not on search marketing recommendations however rather the search marketing market (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

More Search Engine Optimization Marketing Resources

For instructional search, social and digital marketing workshops and sessions, go to one of our NJ SEO PRO: Search Marketing Consultations. Online search engine Professionals will investigate your competitors Digital Marketing Program and also their Search Engine Marketing (SEM) Optimization Program for New Jersey Businesses.

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