Search marketing is the procedure of acquiring traffic and visibility from search engines through both paid and unpaid efforts.
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Initially called “search engine marketing,” the shorter phrase “search marketing” is now frequently utilized as the umbrella term over SEO and SEM. The longer phrase “online search engine marketing”– or SEM– is now normally used to explain paid search activities.
Yes, we know that can be complicated– however that’s how things have actually evolved. Our article, Does SEM = SEO + CPC Still Add Up?, discusses the development in more depth.
If you want to find out more about either SEO or SEM, see online search engine land guides below: