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According to Marketo, “93% of B2B buyers begin their purchasing procedure making use of Net search.” That’s an unbelievable figure. Particularly when you consider Google was just released in 2000.

Customer habits has altered. In the 80’s and 90’s, B2B customers began their acquiring procedure with their networks. They talked with good friends and also associates, and also asked for references. Word of mouth and also brand name recognition very much drove the purchasing cycle. Today it is a various tale. Google is now our go-to area for detai

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written by: Jay Verrone
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